Google Dominance Grows with Mobile Search
It wasn’t that long ago that predicting Google would struggle in the age of mobile was all the rage. Looking at the landscape of today, however, it’s clear that Google is doing quite well for itself...
View ArticleBranding in China's Digital Golden Age: What Marketers Need to Know About...
It’s no secret that Chinese consumers are among the world’s most brand-conscious buyers. In fact, they’re willing to pay more for branded products compared to their price-driven peers in other markets....
View ArticleIt Sure Looks Like Yahoo is Showing a Lot More Google Shopping Ads
Since Yahoo announced in October 2015 that it had struck a new search ad deal with Google, advertisers and analysts have been left to wonder if or when the agreement would lead to any meaningful...
View ArticleGoogle Shopping Campaigns Webinar: 3 Important Areas of Focus
Join us on Wednesday June 01, 2016 at 2 PM ET as AnnaMarie Thomas, Partner Manager for Google Shopping, and Todd Bowman, Director of Feed Management at Merkle, go over three of the most important areas...
View ArticleWhat You Need to Know About Google Demographics for Search Ads, Including 20...
Publically announced last Tuesday at Google’s Performance Summit but long available for marketers whitelisted into the Beta, AdWords Demographics for Search Ads targeting allows advertisers to adjust...
View ArticleClik here to view.
Organic Search Traffic Down in May? The Google App May Be to Blame
While reviewing natural search performance for several clients in May, an interesting and concerning trend became apparent – organic search traffic is trending downward. Or is it?In SEO, our first...
View ArticleClik here to view.
Expanded Text Ads Latest Example of Paid Search Updates SEOs Need to Be...
In any given week there can be dozens of articles written across the SEO industry about changes in traffic or ranking and how it might be the latest Penguin or Panda or Chupacabra update.There are even...
View ArticleClik here to view.
Google Testing New Product Listing Ad Filter Buttons on Mobile, Including...
Google Shopping has grown immensely as a traffic source for advertisers over the past year, particularly on phones. Looking at growth by device type, Merkle advertisers saw a 162% Y/Y increase in phone...
View ArticleClik here to view.
In the Age of Dying CSEs, Feed Management is More Important Than Ever
Over the past year, there’s been a clear change in the scope of product feed usage as the CSE landscape has shifted and Product Listing Ads have continued to evolve. When Merkle moved into feed-based...
View ArticleClik here to view.
No, the Green Ad Label Did Not Dramatically Increase Google Text Ad CTR
Recently, the search community appears to have lost their collective mind over the question: Did Google changing the color of the tiny label denoting ads as paid links from yellow to green dramatically...
View Article
